AVP/VP - Marketing - Education

- Master's degree or MBA with experience in marketing, product management or related field

- Minimum of 10-15 years experience in Product, content & Digital marketing using industry leading marketing platforms, in B2B SaaS Industry

- You have experience working with multiple marketing functions such as brand and content, and can connect the dots between programs to create full-funnel marketing campaigns. Exceptional oral and written communication skills

- Exceptional analytical skills

- Highly organized, decisive, and a quick problem solver

- A self-starter who is energized by people and fast-paced environments

- You are passionate about Marketing operations and Marketing tech. You keep up to date with the industry, its latest trends, and platforms.

Key Result Areas include:

- Strategy: Development of end to end marketing strategy for the product .

- Demand generation: Ownership of the demand generation portfolio [lead generation, customer acquisition, & retention] for the product through a highly optimized demand generation engine.

- Brand: Responsible for brand alignment & brand development activities to ensure product becomes the platform of choice

- Digital marketing: Responsible for the digital marketing infrastructure: organic and inorganic content across social media, ads, Google SERPs, video marketing, SEO etc.

- Content marketing: Creation of communication messaging through email marketing, social media marketing, on page SEO content, collateral development, newsletters, articles.

- Analytics: Own end to end funnel analytics and marketing analytics for the product. Convert data into actionable insights.