AVP/VP/Head - Marketing & Business Development - Manufacturing Firm

Principal Accountabilities:

1. Marketing

- Work with Business Head, CEO, and Marketing team to ensure that Fabtech's insight, thought leadership and marketing campaigns are properly targeted, driven and deliver return on investment.

- Participate in the development of branding and corporate identity initiatives

- Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects

- Develop and manage marketing budgets, monitor costs and budgets

- Conduct customer, brand and product research initiatives

- Offer expert advice to develop innovative advertising, public relations, social media and events

- Work with business development team and sales teams on brand initiatives

- Manage agency providers, consultants and other partners, including contract negotiation and management

- Oversee the operation of company's website or email marketing program and provide analytical reviews

2. Business Development & Marketing

- Champion best practice business development methodologies, processes and systems across the company

- Lead market research and analysis, providing insight to the SMT/ Board to identify and exploit new market opportunities with existing and new clients

- Partner with Business Head/ CEO to drive the opportunity pipeline, including identifying bidding opportunities and advising on go/no go decisions

- Collaborate with Business Head in business development activities for high value and/or strategically important opportunities, including attending client meetings and participating in contractual and commercial negotiations

- Ensure messages and learnings from client feedback are shared and acted upon to help increase opportunity conversion and client satisfaction

- Ensure company BD/CRM platforms are robust, and that processes are established for recording up to date market intelligence and client data.

3. People Management

- Lead the Marketing & BDM team, providing regular and timely coaching, support and feedback and encouraging development

- Work with Marketing, BD and Sales teams to facilitate a partnership approach that fosters communication and knowledge sharing between all these teams.

4. Commercial Management

- Work with the Business Head to ensure that bids are commercially viable. Establish appropriate systems for maintaining margin oversight at a client/ region level, enabling risks to be identified, and reported to the SMT.

5. Quality Assurance

- Establish QA processes for monitoring compliance with business development systems and practices, reporting on performance to the SMT/ Board