AVP/VP - Content Head - B2B SaaS

About the role:

Profile - Content Head

Role - Full-time

Grade - Head / AVP / VP

Location - Remote - Work from home / anywhere

Work hours - Mon to Fri / Day Shift

You will be:

- Collaborating with the creative marketing, and design teams to ideate and define content goals.

- Understanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences and ensuring our content solves our customers' challenges.

- Developing content strategies to effectively reach the desired target audience and marketing goals

- Involved in Content planning, development & distribution on different platforms

- Driving traffic and engagement that translates to sales and brand promotion

- Nurturing content for email marketing activities

- Understanding Analytics to continuously improve performance of published assets

- Owing everything in content - starting from short form content (social media post) to long form content (e-book), web copies, etc.

- Ensuring all content produced has clarity, consistency & uses same key messaging across various touch points.

- Leading a team of content writers, editors, SEO professionals & other marketers, ensuring that they are able to achieve their KPI's and upskilling them constantly

What are we looking for ?

- 7+ years of managerial experience in Content development

- Prior experience in heading content marketing channels in the B2B/SaaS setup in the international markets (preferably for Small & Mid size businesses)

- Extensive experience in handling & building content & editorial teams

- Experience in identifying target audiences and devising effective content strategy for content marketing campaigns

- Good understanding of SEO best practices, algorithm updates and proven track record of developing SERP ranking content in U.S geography.

- Strong technical aptitude to understand the challenges a prospect is facing and translate those to business outcomes we can deliver

- Demonstrated background in writing and editing variety of content like blogs, e-books, case studies, white papers, email newsletters etc.

- Prior experience in scaling the organization organically through content

- Ability to brainstorm new and creative growth strategies

- Bachelor's degree in Journalism, Marketing, Mass Communication, or related fields is preferred

- Impeccable communication skills