AVP/VP - Brand Marketing - BFSI - IIM/FMS

Opening for AVP / VP Brand Marketing position

Our client is one of the leading Life Insurance company in Mumbai, looking out for an AVP / VP Brand Marketing for Mumbai Location.

Location - Mumbai, India

Qualification - MBA - Full Time 2 Yr PGDBM from IIMs, FMS, JBIMS, NMIMS, Symbiosis, SP Jain, XLRI , IMT, etc.

Experience -

- MBA with 8-15 years of work experience in Brand/Product Marketing

- Agency Processes: Ad agency, Design Agencies, Media agency, Research Agencies, BTL agencies etc.

- Ability to develop well crafted creative , media , research & activation briefs.

- Ability to objectively develop & judge advertisements, creative layouts, media plans, research proposals, discussion guides, questionnaires and BTL proposals.

- Media Plans: Flawless planning and implementation of media strategies.

- Ability to develop & manage distributor & customer engagement programs on ground.

Role :

- Development of the strategic vision for the organisation.

- Assist in the development of the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix.

- Develop robust customer & distributor understanding. Generate insights with respect to the insurance category / brand.

- Lead the proof point development for the company.

- Contact point for media planning & implementation

- Interface with the regional office.

- Develop Product Marketing Strategy and execution.

- Drive Corporate Communication/PR strategy and plans thereof

- Create Internal Communication strategy and plans thereof

Interested candidates can mail in their resume to me at: prashant@datamaticsindia.com / samidha@datamaticsindia.com or call at +91 9699916062