AVP - Solutioning/Marketing/Sales & Service - Consulting/Analytics

Key Roles and Responsibilities

- Driving thought leadership via whitepapers/ blogs etc.

- Lead RFP Responses

- Synthesize/ Package current projects capabilities for a wider audience

- Lead Analyst relations efforts (e.g. Gartner, Forrester etc.) for the identified offerings

- Partner with existing customers and Global BD teams for deeper penetration and diversification of service offerings amongst customers and prospects respectively

- Understand Clients- Needs & Business Imperatives, & consult on how to use Analytics strategically to drive those imperatives

- Oversee high impact Initiatives/ Programs/ Projects launched in consultation with Clients for delivering real business impact to the customer

Job qualifications

1. Understanding of Sales and Marketing services including knowledge of the kind of services that can be delivered with onsite consulting model and the ones with offshore support (especially from India)

2. Analytics experience specializing in Sales and Marketing Analytics in one of the following Industries: Retail, Banking, Pharma, life sciences or CPG. (Core experience in Banking/Retail with some exposure to other Industries is ideal)

3. Expertise in any two of the following competencies as an SME-

a. Marketing Analytics including advanced Analytics such as predictive modeling and optimization

b. Campaign Execution on marketing automation platform such as Unica, SAS CI is required.

c. Consumer Insights/ reporting including traditional BI / Reporting

d. Digital marketing analytics including understanding of the ecosystem in terms of web, email, mobile and social

e. Sales Analytics

4. Good understanding of how underlying data across multiple channels are integrated to create a unified customer view

5. Experience focused to develop solutions for clients in collaboration with the Sales leads to create Customer Centric solutions that leverage Data driven Insights, Process optimization, Technology and other capabilities to deliver superior marketing outcomes across channels for clients

6. 10+ years of overall experience with at least 8-10 years of relevant experience as described above is a must. Experience working with a range of large organizations, ideally internationally.

7. A consulting mindset, strong relationship management and excellent communication skills. Must be a team player

8. Self-starter and motivated with experience in selling ideas and concepts to clients as well as shaping solutions.

9. Commercial experience around Scoping and Contracting work preferred along with taking an idea from Concept to sold Contract

10. Ideal candidate to have blend of the following experience

a. Industry knowledge of the core verticals- FS, Retail, CPG, IMS

b. Functional knowledge of Marketing/ Sales - Experience in launching / growing Analytical Solutions and managing all elements (e.g. Solution Capability Roadmaps, Demand Generation, Analysts Relations, Sales Support, Developing External Ecosystems - Partnerships, etc.)

c. Consulting mindset - Entrepreneur & CEO mindset (ability to create vision; align resources required for success e.g. cross-functional business teams, and drive successful results)

d. Analytics background - Marketing Solutions + Service background. Solid presentation skills (ability to inspire confidence with clients and internal stakeholders e.g. Sales, R&D, etc.)

11. Preferred experience from

a. Platform providers like Teradata, IBM or SAS

b. Marketing Service Providers such as Dunnhumby, Merkle and Harte-Hanks and

c. Analytics experience from retail organizations/ Banks or global captives supporting marketing/CMO organization

Specific Competence (Essential)- At least three

- Channel Analytics

- Marketing Analytics

- Customer Experience Design

- Real Time Analytics

- Process Design & Operationalization

- Solution Architecture

- Business Architecture

- C Suite Engagement

- Retail/ banking experience Specific Competence (Desirable)

- Pharma/ CPG experience

Essential

- Post Graduate/ MBA

- 10+ yrs. of work experience.

- Experience of working in a consulting or analytics firm - Large or a specialized boutique firm

Desirable

- Consultative selling experience desired

- Global mindset and exposure

CXO / VP level connects in Sales and Marketing organization

Travel - 20%