AVP/Senior Manager - Product & Digital Marketing - FinTech

Global Fintech MNC requires AVP ( Product & Digital Marketing ) - Thane

One of our client a leading Global French Fintech MNC operating in over80 countries and it is the world leader in employee incentive solutions & issuer of prepaid vouchers and cards. It is the leader in Employee Benefits, Citizen Benefits and Rewards Management business. Its products offers customers a secure payment instrument which can be used over an affiliated network while its programs helps its clients reach, distribute, reward, include and retain their partners, customers and employees.

Details :

1) Client - French Fintech MNC

2) Job Title - Sr Mgr ( Digital & Product mktg)

 Experience : 9-14 years of relevant experience in Marketing in Product & Digital Domain

CTC-30-35 Lpa

Job Purpose :

- This role is solely responsible for co-creating the annual Marketing Plan and executing the same with the help of internal/external resources to meet business objectives.

- This role involves translating the marketing strategy into a relevant communication & revenue generation strategy thereby ensuring that we appeal to the Customers, beneficiaries, affiliates and employees in the most relevant manner

Key Result Areas :

- Creating the annual Marketing Plan as per allocated budgets

- Aligning the internal/external resources to execute the finalized plan as calendarised

- Drive the revenue generation activities through product/service specific BTL activities:

- Direct Marketing Campaigns, Events & Sponsorships throughout the year with positive business impact.

- Build awareness for the Brand by conceptualizing and driving key intellectual properties

- Delivering Digital Marketing & Social media Campaigns as scheduled in the plan.

- Driving visibility for the brand in the media through well thought Public Relations initiatives inline with the Public Relations strategy for the year.

- Be the custodian of the corporate and product brands and Ensuring Brand Compliance within the organization

- Effective Management & monitoring of the allocated Marketing Budgets

- Enhance the image & reputation of the brand with identified CSR projects and corporate communication drives

Working Conditions - Desk Job / Occasional outstation Travel for events, Training and supervising the projects

Competencies :

- Digital & Social Marketing

- Excellent Communication Skills

- Multi Tasking

- B2B & Online Marketing

- Excellent presentation skills

- Resourceful

- Digital Strategy

- Interpersonal skills

- Creative

- Product Marketing

- Negotiation Skills

- Self Driven/Enthusiastic

- Marketing Strategy

- Digital Campaign Planning Meticulous

- MS office

- Marketing Communication

Mention in resume following details:

Your current CTC :
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Expected CTC :
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Apply/Contact Manav - 9548238406