AVP/Senior Manager - Digital Marketing - BPO/ITeS

Role : - AVP / Senior Manager - Digital Marketing for India Business

Location: - Bangalore

JOB SUMMARY:

The Digital Marketing Lead will visualize, conceptualize and drive the digital marketing strategy for the Organization in India Marketing and Communications. The Individual will help the brand push the envelope on online brand recall and reputation by leveraging innovative, disruptive and cutting-edge digital-led tactics and tools. Reporting to the Marketing and Communications lead in India, the position demands strong stakeholder management and managing a team of digital marketers to achieve quarterly and annual marketing priorities.

The ideal candidate should be well versed and experienced in latest digital and content marketing tactics and help steer the team seamlessly to achieve a measurable execution. You will be the brand's digital custodian, including web, social, paid search, online media buy, agency management, digital-led engagements and content.

An excellent multi-tasker with an eye for detail and design, the individual should be willing to take risks and extract the best out of their team and agencies. A fascination with digital analytics, analytics tools and increasing the brand's share of voice online is a requisite for this job. The Individual will be working with various teams to help and formulate a digital-first approach for all marketing campaigns and establish connections with our global digital marketing community. A strategic mindset including interpreting data outputs to inform strategy and modify tactics to achieve the marketing goals

Key Responsibilities :

- Work with India leadership team to drive the digital marketing strategy for the brand in India

- Ownership of brand digital channels and content

- Drive and grow a team of digital marketers

- An analytics-driven approach to campaigns

- Collaborate with different teams and stakeholders

- Management of agencies, including identifying new partners to work with

- Ideation and implementation of digital PR for the brand

- Leverage latest in digital marketing (tools, technology, content partnerships)

- Create solutions for targeted marketing online

Experience:

- 12-15 years of experience in helping brands drive their digital marketing strategy as well as managing, growing digital talent.

- Exposure to agency side work and contacts with digital publications, publishers and agencies is a huge plus.

Qualifications:

- Masters in Marketing & Communication from a tier 1 college/university

- Digital Marketing specific courses/ diplomas