AVP - Performance Marketing - FinTech/SaaS

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- 6+ years of experience in performance marketing or a similar role.

- Proven track record of managing successful marketing campaigns with measurable results.

- Strong analytical skills and the ability to interpret data to make informed decisions.

- Proficiency in marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and others.

- Excellent communication and collaboration skills.

- Ability to work in a fast-paced, dynamic environment.

Preferred Skills:

- Hands-on experience with designing user journeys and using nudges to improve user conversion and engagement.

- Familiarity with in-app engagement tools and techniques to drive user retention and loyalty.

- Experience in the fintech or SaaS industry.

- Familiarity with marketing automation tools.

- Knowledge of SEO and content marketing strategies.