AVP - Offline Marketing - Retail/FMCG/Consumer Durables

1. EBO Branding:

- Develop and implement branding strategies for Exclusive Brand Outlets (EBOs) to ensure alignment with the brand's identity and values.

- Collaborate with cross-functional teams to create engaging visual displays, signage, and promotional materials that enhance the EBO experience and drive foot traffic.

- Monitor and maintain brand consistency across all EBOs, ensuring that visual elements reflect the brand's ethos and messaging.

2. BTL Activities:

- Conceptualize and execute below-the-line (BTL) marketing activities, including events, promotions, and activations, to increase brand visibility and engagement.

- Collaborate with marketing and sales teams to develop BTL campaigns that resonate with target audiences and drive traffic to retail outlets.

- Evaluate the effectiveness of BTL activities through metrics such as footfall, sales uplift, and customer feedback, and provide insights for continuous improvement.

3. In-Shop Branding:

- Design and implement in-shop branding initiatives to create impactful visual displays and merchandise presentations that drive sales and enhance the overall shopping experience.

- Work closely with store managers and sales staff to ensure that in-shop branding aligns with merchandising guidelines and reflects current promotions and campaigns.

- Regularly refresh in-shop displays and signage to maintain visual interest and highlight key product offerings.

4. Strategizing Brand Look and Feel:

- Lead the development of visual merchandising guidelines and standards to ensure consistency in brand presentation across all channels, including retail stores, online platforms, and third-party outlets.