AVP - Merchandising & eSales Lead - Telecom

AVP-Lead Merchandising & eSales

Reporting to -Head eCommerce Business Operations

The Merchandising & eSales Lead has significant revenue responsibility and the candidate must have managed a P&L responsibility of at least 100 Crore in the past. The role is responsible for significant new customer growth and sales (devices and price plans) via the web/digital properties

Key Responsibilities

Merchandising

- Responsible for all aspects of on-site merchandising including landing pages, product recommendations, cross sell opportunities, A/B & MVT testing

- Oversee development of the Digital Merchandising roadmap by aligning with marketing and promotions strategies and by prioritising digital platforms.

- Leverage internal partnerships and a high-performing team to develop best-in-class digital merchandising content

- Oversee the design, production, and execution of digital displays and product merchandising content

eSales

- Develop a commercial sales and profit plan. Monitor and report against target, taking actions for negative variances.

- Recruit, manage and develop a team of ecommerce and merchandise managers.

- Lead the strategy in developing an online product, pricing and promotional plan, working closely with the various internal teams.

- Manage the ecommerce day to day operation

- Manage the ecommerce team to deliver all aspects of the online experience whilst driving customer acquisition, retention and multichannel shopping behavior.

- Champion E-commerce within the business ensuring integration across strategy, plans and processes.

- Develop and install procedures and control to promote effective communication and adequate information flow cross functionally.

Educational Qualifications

- Graduate in any specialization

- Masters in Business Administration in Marketing, from a premier institute

Years of Experience- 10+ years

Candidates with experience with:

Online Retailers (Amazon, Flipkart, Snapdeal)

Digital Banks

Airlines

Travel Portals

Should have handled a large team

Good track record in improving eSales

Knowledge & Skills:

- Online/e-Commerce B2C Sales and Marketing experience from Telco (Operator), Mobile/Smartphone, IT Hardware or Consumer Technology sectors or specifically online Retailers focused on Mobile, Smartphone or Consumer Tech

- e-Commerce experience driving large direct online sales P&Ls (above 100 Crore Rupees as minimum).

- Sales - and strategy planning

- Leadership experience - proven track record in developing high performance teams

- Ability to recruit, manage and motivate high performance teams with differing profiles and levels of experience

- Leading edge knowledge on eCommerce field (sales, conversions, AOV)

Please mark subject line as 'AVP-Lead Merchandising & eSales'