AVP - Marketing - Real Estate

Position Title: AVP - Marketing (Corporate Role)

KPI's

- To oversee all communications, public relations and promotional activities selected to support the brand and marketing strategy.

- Designing, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns.

- Website maintenance, social media participation and trade show exhibitions represent additional tasks supervised.

- Staying informed about marketing trends and monitoring industry changes.

- Refine overall brand positioning, USP and create brand guidelines.

- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities

- Supervising the department and provide guidance and feedback to other marketing professionals

- Produce ideas for promotional events or activities and organize them efficiently

- Plan and execute campaigns for corporate promotion, launching of new product lines etc

- Monitor progress and submit performance reports

- Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications

- To keep abreast of trends and competitor's marketing movements

- Control budgets and allocate resources amongst projects

- Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

- Create brand architecture and sub-brands defining their USP's and positioning in line with the overall positioning. Create sub-brand guidelines and guiding principles.

- Define Target Markets

- Design relevant marketing strategy.

Person should be working with top brands and Heading Marketing function.

Qualification: Full time MBA

Work Experience: 10-15 years (Post MBA)

Company: The Real Estate Giant

Location: Mumbai