AVP - Marketing - FMCG

AVP Marketing

- Develop pricing strategies, balancing firm objectives and customer satisfaction.

- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

- Consult with product development personnel on product specifications such as design, color, and packaging.

- Compile lists describing product or service offerings.

- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

- Select products and accessories to be displayed at trade or special production shows.

- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

- Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

- Initiate market research studies and analyze their findings.

- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

- Conduct economic and commercial surveys to identify potential markets for products and services.