AVP - Marketing - FinTech Firm - IIM/XLRI/TISS/MDI/FMS

We have an urgent opening with one of the leading Fintech company based out of Mumbai

Designation-AVP-Marketing

Experience-10 Years-15 Years

MBA/PGDM-Tier 1 College

- Responsible for communication across the ATL and BTL activities.

- Partner with product, sales and other teams on - go to market- strategy and develop associated marketing collaterals for new and existing products.

- Design and implement media campaigns for the brand and products. Work on a multi-media mix that ensures maximum reach and optimum frequency.

- Media planning/ buying, conceptualizing and executing communication on various digital platforms.

- Ability to interact with various stakeholders to design different modes of communication including blogs and customer reviews

- Develop and manage all online marketing channels.

- Utilizing a range of techniques including paid search - SEO, SEM, Email Marketing and SMO