AVP - Marketing - BFSI

- Driving sales enablement and distributor engagement

- Interface with key sales stakeholders PAN India to enable and drive performance.

- Creation of merchandise, tools, events and other collaterals to enable distributor engagements.

- Managing sales led on ground events (self and agency)

- Creation of tactical BTL snippets - contextual, seasonal etc.

- Own relationships with various agencies across the above

- Manage a team with the following responsibilities.

- Initiator and process owner of campaigns both brand and IAP including creative development, deployment.

- Custodian of the IAP initiatives and responsible for IAP budgets utilization, process and audit.

Roles & Responsibilities :

BTL & Distribution Engagement/ Events:

- Develop creatives/ collaterals through the agency as per guidelines, Effective and timely feedback.

- Distributor events strategy execution end to end (Briefing the agencies on the campaigns)

- Event management for One Day @ Bandhan and their likes

- Expenses management

- Work with distributors the large ones on the customization requirements wrt the collaterals and the campaign launch planned

- Sales support and coordination

- Event logistical requirements for smooth execution

Social Media:

- Social media engagement through various social media platforms like LI, TW, IG, FB

- Ideation with the agency and creative - Develop creatives through the agency as per guidelines, Effective and timely feedback.

- Analyzing campaign responses and reworking for better response rates

- Creatives for all sales/ co-branded

IAP:

- Ideate/ curate IAP calendarized initiatives across the year

- On ground events and sessions plans (distributor led, outsourced, self-initiated)

- Scheduling & Coordination of events

- Program regulatory reporting & dashboard

- Recording and reconciliation of events & reporting to SEBI

- MIS

- Vendor Management - placing orders, re-orders and timely delivery, QC

- Logistics end to end - Material management, branch coordination

- Vendor bills processing for all transactions across sub departments

Graphics:

- Develop innovative graphic designs (using software's) for various communication media such as One Pagers, Multiple size adapts, presentations, programming collateral, signage, internal communications, newsletters, and other marketing material.

- Obtain inputs to ensure that designs meet brand standards and guidelines.

- Work independently as well as cooperatively with the team to meet deadlines.

- Manage the design and uploading process for all project materials, based on best practices for using a content management system.

Academic : Any Postgraduate

Years Of experience : 10 to 12

Desired Candidate Profile :

- Proven experience in marketing; experience with BTL and brand execution profiles and risen from the ranks of driven all the roles listed above

- Someone with experience in the BFSI sector would be the first preference but someone with trade/ services marketing roles with large size brands across sectors would be a good choice too.

- Sharpness in execution with strong eye for details

- Well-organized and responsible with an aptitude in problem-solving

- Excellent verbal and written English communication skills

A team player with strong team handling experience, and a contagious internal drive.