AVP - Marketing Analytics - Bank

Job Description :

Essential Functions/Responsibilities :

Team Management : Lead & manage the development of team members across their lifecycle within Synchrony. Chosen candidate will be responsible for establishing the vision & goal of the team in collaboration with the US stakeholders & then guiding & overseeing the successful implementation of the same within the team.

Project Management : Lead a variety of short, medium & long-term projects with for own & team from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations, with NO supervision.

Stakeholder Management : Regularly communicate with Stakeholders on their Projects, goals & issues & collaborate with them across the platform to drive their priorities & deliver ab Insight Generation: Build a culture of delivering insights instead of data & reports.

Thought Leadership : Proactively leverage expertise in the larger team to deliver impact for Business, wherein he/she proposes, initiates, independently executes and owns strategic projects that create business impact.

Qualifications / Requirements :

- Master's Degree in Statistics, Mathematics, Economics, Engineering or any other quantitative streams with overall 7+ Years of Analytics experience with at least 3+ years in Marketing Analytics.

- Minimum 7+ years of hands on SAS/SQL programming experience.

- Minimum 5+ years of experience of supervising / mentoring analysts in Analytics function.

- Minimum 2+ years of experience in Marketing with solid understanding of available databases like CDCI, PDR etc.

- Strong Written/oral communication & Stakeholder Management skills.

- Proven ability to independently deliver Analytical solutions for Business problems.

Desired Qualifications :

- Strong Understanding of Macro-economic conditions.

- Good knowledge of latest Analytical practices & Machine Learning techniques in the Industry.

- Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA.

- Good knowledge of Python.