AVP - Lead Generation/Traffic Acquisition - Consumer Internet

AVP-Lead Generation

Lead Traffic Generation

Reporting to-Head, Digital Marketing & Channels

This role is responsible for acquiring and driving an optimized traffic mix to jio.com and other company's web/ digital domains. The result of the work directly affects the commercial success of the digital unit.

Key Responsibilities:

Traffic & Lead Generation:

- Lead the online advertising and traffic acquisition function as chief innovator.

- Build a traffic & lead generation plan that support the business goals on ecommerce and ecare.

- Optimize the traffic mix in terms of spend and effectiveness (ROI, conversion rate, CLTV)

- Optimize our digital contact management strategy with prospects and customers

- Manage, recruit and develop a team of lead generation professionals.

- Implement world-class systems and processes for online media buy-in (eg programmatic buying)

Educational Qualifications:

- Graduate in any specialization

- Masters in Business Administration in Marketing, from a premier institute

Years of Experience 8+ years

Candidates having work-ex with:

- Online Retailers (Amazon, Flipkart, Snapdeal)

- Digital Banking

- Online Travel Portals

- Specialized Consultancy

- Should have handled a large team

- Proven success at building a sustainable, large scale, traffic acquisition function within the digital marketing space

Knowledge & Skills (Indicate which criteria are mandatory):

- At least one (5) years of hands-on digital marketing experience and (3) years of experience leading digital marketing teams

- Experience as a leader of the digital marketing function within a high-growth consumer facing organization

- Demonstrated success as the principal driver of effective performance marketing campaigns including traffic generation, landing page and conversion funnel development and back end optimization analytics

- Must have a strong understanding of digital marketing ecosystem and full command of PPC, SEO, social, display and affiliate advertising channels

- Comfort operating both at the C-Level but also delivering individual results in a lean culture

- Successful track record of superior new business creation and customer acquisition