Roles and Responsibilities : - As the Head - Marketing, you will be accountable for developing and managing the implementation of the Marketing and Brand strategy for the company and play a key role in leading the overall company growth plans. - Design and implementing comprehensive marketing strategies to create the awareness of company's business activities. supervising the department and providing guidance and feedback to other market professionals. providing ideas for promotional events or activities and organising them efficiently. - Managing online marketing initiatives (Google Ad Words, direct placements) Track and reconcile digital media budget. - Be the point of contact for sharing updates and new ideas with all such stakeholders. - Define the overall plan for the product marketing team and work closely with the team to deliver it. - Stay abreast of new developments in the sector to enhance the effectiveness of the outreach and admissions effort Provide service leadership related to Marketing and Communications of products Detailed Responsibilities : 1. Responsible for the design and execution of marketing strategies. Innovations, designing and rolling out new products 2. Monitor/track the monthly performance of brands and budgets and deliver the objectives 3. Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations 4. Product feature enhancements and re-launches. 5. Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives 6. Innovations, new launches, and training sales and channel partners on products 7. Product positioning brand communication, media, and promotion strategies and roll-out 8. Promotional inputs to improve sales and market share as per the brand objectives both through advertising &amp; below-the-line activities 9. Tactical campaigns and managing/supporting the implementation 10. Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade, and sales teams 11. Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support 12. Team management and mentoring to optimize results and learning Desired Profile : 1. MBA/PGDM from leading institutes 2. Post qualification work experience of 10+ years in the Healthcare industry 3. Past/present experience should comprise of Marketing team leadership - Designing &amp; executing marketing strategies including innovations, research, new product development sourcing &amp; marketing, and preferably some sales as well. - Product positioning brand communication, media, and promotion strategies and roll-out 4. Should have knowledge/experience of different Healthcare market segments, competition, pricing, distribution, and sales strategies 5. Understanding present and future trends relevant to redeveloping current products and innovating for new ones 6. Experience in MR and designing and executing ATL and BTL campaigns

Mumbai

AVP/Head - Product & Marketing - Healthcare 

AVP/Head - Product & Marketing - Healthcare  ,Job Description for AVP/Head - Product & Marketing - Healthcare  in Virtuestar Acquisition in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for AVP/Head - Product & Marketing - Healthcare  in Virtuestar Acquisition in  Mumbai for (10-12) years of experience. Apply Now!