AVP - Growth - BFS

- Owning and strategising the entire lifecycle marketing for millions of active users driving healthy DAU/MAU numbers

- Developing and overseeing the implementation of reactivation, retention, and engagement campaigns to reduce churn and maximize lifetime value

- Overseeing all the marketing campaigns for company products through email, push, in-product and other channels to the millions of active users

- Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them

- Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics

- Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message

- Partner with the Product, Marketing, Analytics teams to connect the right message to the right customer at the right time

- Strategise and own the growth via referral program on a user base of a few millions

- Owning the virality coefficient of the product and working closely with relevant stakeholders to drive growth via other viral loops