AVP/GM - Marketing - Radio Station - Media House - IIM/ISB/FMS/MDI/XLRI

DEPARTMENT: Marketing

JOB TITLE AVP/GM - Marketing

REPORTING TO: National Marketing Head

EXPECTED QUALIFICATION DETAILS MBA/ PGDBM from a premium B School

Principal Responsibilities -

- Provide leadership and coordination of Company's marketing function.

- Responsible for planning, development and implementation of all of the Company's marketing and promotions strategies, marketing communications, and public relations activities, both external and internal

- Drive alliances centrally and across regions addressing monetisation agenda and connect with consumer segments

- Drive digital adoption pan organisation, and lead digital initiatives closely with radio sales team to ensure client synergies and tap monetisation potential

- Represent Fever in the larger HT group and drive synergy with various group initiatives

- Develop the launch & long term brand strategy and plans (market, segments, benefits and differentiators)

- Develop & implement the marketing strategy & plans (product, pricing, packaging, sales, communication & promotions)

- Strategize & Drive Brand & Digital Marketing Plans across all stations for larger brand prominence

- Drive in achievement of Revenue through timely & strategic deployment of various Marketing Properties/Concepts across stations

- Manage the marketing budgets and monitor performance of marketing initiatives

- Drive cohesiveness and ensure sharing of ideas/ initiatives between the city marketing teams

- Monitor effectiveness of Promotions Activities vs money spent

- Develop short- and long-term plans and budgets for the Marketing/promotions/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.

Behavioural Skills -

- In-depth knowledge of advertising/promotions/PR and agency processes & procedures

- Work requires professional written and verbal communication and interpersonal skills.

- Ability to motivate teams to produce quality materials within tight time frames and simultaneously manage several projects.

Technical Skills-

- Excellent knowledge of MS Office.

- Needs to be able to analyze and interpret any given data.

Candidate Specifications -

1. FMCG/Telecom/E-Commerce & managed large brands & portfolios

2. Should have worked extensively in the local market.

3. Should have managed teams earlier