AVP - General Trade - FMCG - National role

This role will be responsible for building the General Trade channel for the distribution business.

The person would be the business owner for his channel. The role entails leveraging know how of internal and external variables to grow the reach/ network and deliver sales. The role entails forecasting, monitoring, understanding and reporting on the channel. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.

- Minimum 12 + years of experience with Leading FMCG/ Retail/ Ecommerce / Beauty industry.

- MBA from reputed Institute will be strongly preferred.

Job Description:

- Responsible for setting up entire distribution network and sales structure for General Trade.

- Fully accountable for GT sales strategy (Store Acquisition, Servicing stores - retailer relationship, Ensuring brand visibility) and revenue growth (Meeting sales targets) of the company on a PAN India basis.

- Complete ownership of P&L in the organization with a focus on increasing distribution and market share

- Ensure efficient adoption of all sales processes in line with our strategy, such as Information technology, capability building etc.

- Work closely with all relevant internal stakeholders such as Supply Chain, Fulfilment, Brand Management teams, training and content, Analytics/ Business Intelligence to build and improve capabilities required for increasing and improving our performance in the GT channel

- Work closely with brands to improve their availability and sales in participating stores and also grow the list of participating brands and SKUs