AVP/DVP - Digital Sales/Acquisition - Credit Card

- Managing digital customer funnel, increase digital channel share and meet sales metrics for online acquisitions of credit cards.

- Analyze user behavior (click data / drop off data) and key business problems to identify opportunities.

- Create business logics and plan campaigns for different customers segments.

- Identify and lead integration of new capabilities and technologies to improve digital targeting and funnel performance (analytics)

- Deliver key insights to digital partners/aggregators to continue to grow the business.

- Increase application submitted - card out funnel efficiency by liaising with stakeholders (Policy, Underwriting, Product etc.)

- Drive product acquisition rate through operational and digital Channels providing unique sourcing mix ensuring optimum utilization of the channels.

- Develop product roadmap, business use-cases, product documents, wireframes, user stories & end-to-end testing.

- Work closely with the senior leaders and team members across all stakeholders - Sales, Product, BIU, - Risk and Marketing team

- Support in long term strategic planning, annual business planning and reviews for the business

- Align with regional stakeholders to share best practices and leverage ideas and initiatives for acquisitions.