AVP - Digital Marketing - FinTech

- Develop state-of-the-art digital marketing strategies for lead generation and customer engagement across platforms with a focus on business impact

- Performance Marketing including ideation, execution and reporting of performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media with the team

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identify top channels and running organic experiments to drive growth

- Collaborate with agencies and other vendor partners for all company led marketing initiatives

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Candidate's attributes:

- 8+ years of proven working experience in digital marketing focusing on performance marketing in a high growth start up culture

- Self-starter, high ownership & ability to deliver results with minimal supervision

- Data driven and great analytical skills who finds out of the box solutions in the function of marketing

- Someone who is great with people and isn't afraid to roll up their sleeves and get their hands dirty

- Highly creative to find the right platform, ideas and ways to drive business

Functional Attributes:

- Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advanced analytical tools)

- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Team handling experience