AVP - Digital Marketing/CRM - General Insurance

The details of the position are:

Company: Leading General Insurance Company Limited

Designation: AVP - Digital Marketing - CRM

Role: Digital Marketing CRM

Reporting to: Lead Digital Marketing

Location: Lower Parel, Mumbai.

Work Days: 5

Job Description:

- Drive CRM strategy to increase lead conversion & maximize retention.

- Create projections and derive expected business impact.

- Plan communication strategy for CRM campaigns.

- Identify growth marketing initiatives through CRM channels.

- Manage execution of multi-channel (email, SMS, WhatsApp, push, in-app, etc.) customer journeys including transactional and promotional campaigns.

- Coordinate with IT/product teams for CRM project setup.

- Manage different stakeholders (Content, Design, Compliance)/execution vendors to ensure timely execution of projects.

- Analyze funnel behaviour and monitor campaign performance across channels.

- A/B testing on subject lines, CTAs, content, creative style, and timing to improve engagement.

- Preparing reports and dashboards.

Desirable Skill Set:

- Experience in setting up data pipes, planning and executing campaigns across digital channels-email, SMS, WhatsApp, push notifications.

- Taking the initiative to understand consumer behavior.

- Comfortable with customer segmentation and cross-platform automation strategy.

- Ability to manage multiple projects simultaneously.

- Hands-on experience on tools like CleverTap / Adobe Campaign.

- In-depth knowledge of Google Analytics, Excel (vlookup, filters, pivot tables).

- Good to have: Knowledge of SQL and Javascript.

For any further queries, write us at melissa(a)rightmatch.co.in