AVP - Digital Marketing - BFSI

Job Description:

1. Focus all energies on building the brand online and inviting consumers to try DSP BlackRock products/ services

2. Lead all content-for-web development and social media channel management and marketing initiatives. Assist on all other digital marketing initiatives.

a. Maintain digital marketing and content development annual calendar and handle related budgets and agencies

b. Identify content gaps and create content pieces for investor information and education websites

c. Manage and maintain our social media channels, including creation of content/ creatives and all monitoring of ROI

d. Manage relationship management exercises via email: Create and manage emails- content and delivery for all investors and distributors

e. Measure and monitor the brand's online consumption and all web matrices

f. Work on SEO strategy for our web initiatives

g. Handle digital agency relationships

h. Monitor competition activities online

3. Assist on website development and management activities

4. Control DSP BlackRock's online reputation management process in sync with the PR team: listening on web portals/ blogs related to MF/ investments and participate in all conversations

Competencies & Personality Traits:

1. Expert in digital marketing

2. Expert in writing/ sourcing/ developing high quality content

3. Proficient especially in writing for web, with impeccable oral and written English

4. Ability to work independently to handle large projects

5. Strong interpersonal and team skills

6. Analytical mind that can extract meaningful insights and craft tactics

7. Quick learner, strong executor

8. Creative, out of the box thinking

9. Highly organized and systematic

10. Knowledge of investments and finance preferred