AVP - Digital Marketing Analytics - BFS

AVP - Digital Marketing Analytics (WFH/Remote)

Role Summary/Purpose :

AVP, Digital Marketing Campaign Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH) and is responsible for delivering end-to-end project execution that includes analytic measurement and identification of actionable insights to drive the business along with website optimization through personalization analytics .

In addition, the role requires integration of personalization platform data with other digital tools and drive adoption among key digital business stakeholders.

"This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility."

Essential Functions / Responsibilities :

- Independently work with multiple stakeholders to gather project requirements / inputs, develop solution approach, perform analysis and present insights with actionable recommendations to leadership teams

- Design, develop and execute analytical solutions for digital analytics functions using statistical tools like modeling, segmentation, and clustering on traffic data to increase customer penetration to e-commerce channels

- Oversee design, setup and measurement of A/B website tests across the firm's platforms

- Partner with analytics implementation team to ensure personalization data processes are accurate and scalable

- Partner with Marketing COE and Platform Analytics teams to oversee/ guide adoption of Personalization Analytics

- Provide mentorship and guidance to team members as required

- Perform other duties and/or special projects/initiatives as assigned over and above aligned workstream

Required Qualifications :

- Bachelor degree with minimum 5+ years of analytics experience, or in lieu of a degree, minimum 7+ years of analytics experience

- 3+ year of hands-on experience in SAS, SQL, R or Python and working knowledge of Data warehouse data structure and reporting

- 2+ year of experience in leveraging digital channels and data to drive growth, preferable in financial services industry or digital agency

- 1+ year of experience/good knowledge with statistical methodologies and confidence tests

- Strong working knowledge of digital analytics platforms such as Adobe Analytics Suits, Google Analytics and Personalization Engines

Desired Qualifications :

- Advanced degree preferred

- Prior experience using online behavioral data and analytics to drive growth in digital channels

- Hands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment, and delivery of actionable recommendations based on results

- Understanding of credit card and consumer finance industry dynamics and P&L

- Knowledge of retail POS and merchant data

- Strong inter-personal and communication skills, with ability to influence across cross-functional teams

- Direct experience in site analytics, display advertising, paid search and affiliate marketing