AVP - Customer Analytics - Bank

We are looking to hire Professionals for Customer Analytics one of our client.

Location: Mumbai

Experience: 4-10 years

Following is the Job Synopsis :

- Drive analytics initiatives to support revenue growth initiatives across products by partnering with product and policy teams

- Drive product penetration through x-sell, up-sell and retention management on existing customer base. Develop propensity/response models as needed to increase campaign effectiveness

- Devise strategies for new book customer expansion

- Monitor campaigns and devise strategies to plug leakages to increase campaign efficiency

- Jointly work with business and risk counterparts to develop lifetime profitability view on customer segments and devise strategies for profitable book growth

- Devise appropriate strategies for Branch expansion

- Partner with technology to drive incremental data capture efforts from internal and external sources to help drive business growth

Knowledge, Skills, and Abilities :

- Strong analytical skills, logical thinker with strong attention to detail

- Prior Banking / NBFC experience primarily in a Customer Analytics / Marketing Analytics role is a pre-requisite with large private sector Banks, foreign Banks, large NBFCs

- Advanced user of analytic tools (SAS strongly preferred, R / Python added preference)