AVP - Brand & Product Marketing - Life Insurance

Position: AVP - Brand & Product Marketing

Rep to Chief Marketing Officer

Age: Not more than 43

Should be from Life Insurance /General Insurance industry

MBA Marketing is must

Responsibilities:

- Take direct responsibility of the Product & Brand Marketing function as part of the Marketing & Corporate Communication team

- Drive development of customer centric, simplified communication and collaterals for existing products

- Develop impactful product marketing communication for new product, service launches

- Work closely with product team in the product designing and development phase to create messaging and Go To Market strategy

- Offer new product ideas/ enhancements to ensure products/ services are in line with evolving customer needs

- Identify key brand relevant trends and align brand and product communication, focusing on preferred customer segments

- Work with the Corporate Communication team to develop effective messaging that resonates with media fraternity thereby driving product, service visibility

- Regularly evaluate and revise brand communication templates, brand book, and ensure adoption with relevant platforms across web, mobile, apps etc.

- Work closely with the MarTech team to drive activities such as A/B testing, deep analytics for product related and customer communication