Posted By
Posted in
Sales & Marketing
Job Code
991647
Position: AVP - Brand & Product Marketing
Rep to Chief Marketing Officer
Age: Not more than 43
Should be from Life Insurance /General Insurance industry
MBA Marketing is must
Responsibilities:
- Take direct responsibility of the Product & Brand Marketing function as part of the Marketing & Corporate Communication team
- Drive development of customer centric, simplified communication and collaterals for existing products
- Develop impactful product marketing communication for new product, service launches
- Work closely with product team in the product designing and development phase to create messaging and Go To Market strategy
- Offer new product ideas/ enhancements to ensure products/ services are in line with evolving customer needs
- Identify key brand relevant trends and align brand and product communication, focusing on preferred customer segments
- Work with the Corporate Communication team to develop effective messaging that resonates with media fraternity thereby driving product, service visibility
- Regularly evaluate and revise brand communication templates, brand book, and ensure adoption with relevant platforms across web, mobile, apps etc.
- Work closely with the MarTech team to drive activities such as A/B testing, deep analytics for product related and customer communication
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
991647
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download