AVP - Brand Marketing - Online Fashion/Retail

Discipline: Marketing

Subsector: Marketing Managers & Directors

Location: Bangalore

About our Client: Our client is an Online fashion company that has a range of clothing and accessories for men & women. They are focused on deepening their brand footprint. They have been growing rapidly and need a strong AVP, Brand Marketing to fuel and sustain the growth for India

Job Description : Reporting to the Marketing head, the incumbent will be responsible for:

- Creating and leading the marketing strategy for the Brand by delivering a strong customer proposition.

- The scope of work will span across leading and executing all brand initiatives (ATL + BTL) and media planning for the Brand.

- The objective will be to set up a sustainable marketing strategy for brand building (top-of-mind recall, brand salience etc.) and customer engagement leading to traffic and revenue

- The role will require thinking out-of-the box and leveraging the power of digital/social as a channel and mobile as a device

The Successful Candidate :

- 8 years of overall experience

- Minimum 4 years of brand experience + Minimum 1 year of people management experience

- Experience of building/growing brands (which works in a B2C model) along with experience of designing and leading large media campaigns (Not someone who has worked in a pure play innovation role)

- Experience/mindset of working in un-structured environments and is entrepreneurial

- Can build and energize his/her team in a fast paced environment

What's on Offer: An excellent opportunity to work with an Online fashion player in the consumer goods industry that offers great growth prospects and competitive pay

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