AVP - Brand Marketing - Life Insurance

The position is based with a Well renowned Life Insurance Company in Mumbai where the incumbent will be responsible for Master Brand of the Life Insurance company and Marketing strategy, planning and execution of marketing plans to deliver business objectives. He/She will work in close co-ordination with the stakeholders across the business like Product, Channel Sales, Customer Service, Operations, PR, Research and Analytics teams to help deliver the brand promise across channels and consumer touch points.

- Develop the Marketing Strategy and define future direction for the Life Insurance Brand

- Designing, aligning and planning marketing campaigns basis business objectives

- Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations)

- Analyzing market, competition and consumer behavior with to deliver insights and inputs into communication planning and development

- Maintain / Enhance Brand Awareness and Equity score

- Enhance brand differentiator of the Life Insurance Company

- Provide Campaign development support to teams (Product, Experiential Marketing, Campaign and DBM teams etc)

- Ensure alignment of creative agency to brand essence and future brand direction

- Development and testing of creative, communication concepts and routes

- Ensuring alignment and relevance of all creative / communication to customer needs

- Campaign Implementation - Co-ordination with Creative, Media & Online Agencies

- Ensuring creative / communication deliver on brand objectives

- Adherence to Campaign and Media deadlines

- Campaign Execution - Monitoring & Supervision - Quality & Accuracy

- Innovations on new media

Contact - anish@dimensionshrd.com