AVP - Affiliate Marketing - Consumer Internet

AVP Affiliate Marketing

Reporting to Head, Digital Marketing & Channels

- The role is responsible for creating a network of consumer lead generation partners to drive as much qualified traffic to Jio.com properties and create a healthy ROI.

Key Responsibilities:

Affiliate Marketing:

- Recruit, lead and develop a team of affiliate marketeers

- Develop a network of consumer lead generation partners to drive as much qualified traffic to company's web properties

- Negotiate CPL & CPA pricing with affiliates in an efficient manner to maximize ROI

- Responsible for daily, weekly, and monthly lead volume and conversion tracking

- Must have the ability to analyze reporting to ensure CPL & CPA goals are being reached, while identifying opportunities to optimize campaigns

- Identify areas for optimization and communicate them to lead gen partners

- Manage ongoing lead generation programs to improve volume and conversion rates

- Prioritize, execute, and analyze advertising optimization through split-tests and ad network optimization

Educational Qualifications:

- Grauate in any specialization

- Masters in Business Administration in Marketing, from a premier institute

Years of Experience: 8+ years

Candidates having working experience with:

- Online Retailers (Amazon, Flipkart, Snapdeal)

- Digital Banking

- Online Travel Portals

- Specialised Consultancy

- Affiliate Network

- Should have handled a team

- Proven success at building a successful online affiliate network with strong ROI

Knowledge & Skills (Indicate which criteria are mandatory):

- Minimum of 8 years of experience working in the Affiliate Marketing industry, either for a lead generation company or for a retail organization that utilized an affiliate marketing/consumer lead generation network is required

- Extensive knowledge of the consumer lead generation industry and affiliate marketing networks is required

- A firm understanding of consumer internet marketing and consumer motivations for various incentive offers

- Experience managing multiple vendors with the ability to drive efficiencies is preferred

- Team player skills that will thrive in a performance-driven environment are required

- Demonstrated success as the principal driver of effective performance marketing campaigns including traffic generation, landing page and conversion funnel development and back end optimization analytics