AVP/Acquisition Manager - Marketing Communication - Bank

Job Description :

- The Digital Marketing Int Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices.

Client Details :

Our client is a leading MNC Bank

Description :

- Manages multiple channels within one or more functional specialties

- Educate marketing partners on new toolsets, and help develop and implement best-in-class customer-centric campaign strategies.

- Provide insight-driven recommendations to enhance strategies and drive synergies across the organization. 

- Working knowledge of customer-centric marketing techniques.

- The advanced working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.

- Experience driving sophisticated exploratory data analysis and provides results to Business Partners.

- Interacts with cross-functional areas at the Functional Speciality level.

- Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.

- Oversee List Processing Vendor team to support successful campaign execution.

- Understands the impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.

- Works with considerable latitude for decision making in setting priorities under area of responsibility.

- Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.

- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgement regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency.

- Manages multiple channels within one or more functional specialties

- Educate marketing partners on new toolsets, and help develop and implement best-in-class customer-centric campaign strategies.

- Provide insight-driven recommendations to enhance strategies and drive synergies across the organization. Knowledge

- Working knowledge of customer-centric marketing techniques.

- The advanced working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.

- Experience driving sophisticated exploratory data analysis and provides results to Business Partners.

- Interacts with cross-functional areas at the Functional Specialty level.

- Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.

- Oversee List Processing Vendor team to support successful campaign execution.

- Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.

- Works with considerable latitude for decision making in setting priorities under area of responsibility.

- Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.

- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgement regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Profile

Qualification:

- 4-9 years of experience in a digital or database marketing role, preferably in financial services; aptitude in displaying and communicating data analysis and results

- Experience with Direct marketing preferred. Understanding of legal, regulatory environment and experience within a highly controlled environment preferred. Experience with consumer lending or 3rd party marketing preferred.

Job Offer

Chance to work with a leading MNC Bank.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Dev Sewlia on +91 (0) 22 4236 3320

Contact - Dev Sewlia - +91 (0) 22 4236 3320

The Apply Button will redirect you to the website. Please apply there as well.