Avery Dennison - Assistant Manager - Marketing Specialist - Marketing Communications

YOUR RESPONSIBILITIES WILL INCLUDE - 

- Execute and own the marketing calendar for the Graphics business in S.Asia and ASEAN which includes mixture of regional and local programs or campaigns that are aligned to local business requirements. Plan the appropriate mix of marketing tools to execute integrated marketing campaigns to help the business achieve the commercial objectives.

- Work closely with Marketing team to manage and plan the advertising budget and strategy to drive increased brand awareness in key application markets in the countries. The role of the incumbent is to work with the Product Manager to set the direction and marketing action plan based on the business needs and translating into specific marketing communication actions such as planning of media schedule (print and online) and setting the creative direction.

- Responsible for agreed campaign execution leveraging multiple demand generation channels including: in-bound marketing, direct marketing, event marketing, etc and providing end-to-end support for marketing campaigns for the Graphics business. Work with commercial team to execute go-to-market action plans for various application markets such as Banking, Architecture, Vehicle Wraps etc.

- Drive regional initiatives and process improvements which support the customer journey from awareness, conversion to engagement.

- Supports local product launch campaigns and local production of marketing collaterals to support the launch events and other marketing campaigns. Manage all local marketing assets for Graphics business such as printed brochures, launch kits, giveaways etc and development of customer facing tools.

- Monitor and manage channel marketing programs through close working relationship with local distribution partners and sales team which drives demand generation for the brand.

- Plan and execute end customer programs which increases brand engagement with end customers.