We are looking for a talented Email marketing specialist to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases, creating emails & newsletters and running lead nurturing campaigns.
If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you.
Responsibilities:
- Identify target audience and grow our email list
- Devise email marketing strategy for lead nurturing and drip marketing
- Design and implement direct email marketing campaigns
- Proof-read emails for clarity, grammar and spelling, ensure mobile-friendly email templates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements :
- Proven work experience as an Email marketing specialist or Digital marketing specialist
- Hands on experience with content management systems
- Proficiency in marketing automation technology
- Familiarity with SEO/SEM and Google Analytics
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- Degree in Marketing / Engineering or relevant field
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