Automatad - Specialist - Business Development

Business Development Specialist

- We are looking for BD or sales professionals with at least 1-4 years of experience in tier-1 web publisher development & acquisition for yield optimization solutions in the ad-tech domain. This will be an individual contributor role (with scope to build & lead a team in the future) with responsibility to acquire new customers for our programmatic monetisation business in specified geographies.

- You will be expected to deliver against revenue targets from new customer acquisitions for one or more products, customer segments and/or geographies.

Responsibilities:

- Close & onboard inbound publisher leads as well as perform outbound business development activities in the assigned geographies to achieve targets for new customer acquisition.

- Work closely with the relevant teams to ensure flawless execution of our publisher acquisition strategies for sales closures/revenue generation from new publishers.

- Devise, test & validate various techniques, tactics etc. to optimise & accelerate funnel movement across the various sales stages.

- Actively contribute to create & maintain sales playbooks that can be leveraged by all customer facing teams as per the different customer segments, solution categories, geographies etc.

Desired skills & experience:

- At least 1-2 years of web publisher sales experience during the growth stage of any ad-tech company with exposure to both inbound as well as outbound sales

- Strong track record of achieving new customer acquisition & revenue generation targets for programmatic yield optimization solutions and/or other related ad-tech products to mid-market as well as enterprise web publishers

- Ability to leverage their existing web publisher relationships to help us accelerate new customer acquisition in one or more of our target geographies.

- Strong knowledge of strategies, tactics & tools used in the different steps of the sales process - prospecting, needs discovery, solution presentation, objection handling, negotiation, closing, follow ups etc.

- Passionate about continuously engaging with web publishers to generate qualified leads, understanding of their programmatic monetisation needs, positioning the right solution offering, following up to close & onboard them as new customers.

- Excellent communication skills with ability to articulate value of the product in simple language, generate genuine interest & quickly gain the trust of potential customers to usher them through the sales cycle towards closure & onboarding.