Autobahn Corporation - Specialist - Performance Marketing

Key Responsibilities :

1. Strategy Development:

- Develop and execute performance marketing strategies aligned with the organization's goals and objectives.

- Define key performance indicators (KPIs) and metrics to measure the success of campaigns.

2. Digital Advertising:

- Plan and manage digital advertising campaigns across various channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, LinkedIn, Twitter, Tik Tok, Snapchat), display advertising, and programmatic advertising.

- Create and optimize ad creatives, targeting, and bidding strategies to maximize ROI.

3. Search Engine Marketing (SEM):

- Conduct keyword research and analysis to inform paid search campaigns.

- Monitor and optimize paid search campaigns for click-through rates (CTR), quality scores, and conversion rates.

4. Social Media Advertising:

- Develop and execute paid social media campaigns to drive engagement, website traffic, and conversions.

- Segment and target audiences effectively to achieve campaign objectives.

5. Data Analysis and Optimization:

- Analyze campaign data and performance metrics to identify trends, insights, and areas for improvement.

- Use A/B testing and data-driven decision-making to optimize ad campaigns and landing pages.

6. Budget Management:

- Manage advertising budgets effectively, allocating resources to campaigns with the highest ROI potential.

- Ensure budget adherence and provide regular financial reporting.

7. Conversion Rate Optimization (CRO):

- Collaborate with UX/UI teams to improve website and landing page design for better conversion rates.

- Implement A/B tests and recommend changes based on CRO findings.

8. Marketing Technology:

- Utilize marketing technology tools such as marketing automation platforms, analytics software, and ad management platforms to streamline campaign execution and measurement.

9. Reporting and Communication:

- Prepare regular performance reports and communicate campaign results, insights, and recommendations to senior management and stakeholders.

10. Stay Informed and Innovate:

- Keep up-to-date with industry trends, emerging technologies, and best practices in performance marketing.

- Recommend and implement innovative strategies and tactics to stay competitive.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

- Proven experience in performance marketing, with a track record of achieving measurable results.

- In-depth knowledge of digital advertising platforms and tools (Google Ads, Facebook Business Manager, etc.).

- Strong analytical skills and proficiency in data analysis and reporting.

- Exceptional project management skills and the ability to multitask in a fast-paced environment.

- Excellent communication and collaboration skills to work effectively with cross-functional teams.

- Familiarity with marketing technology and automation tools.

- Creative problem-solving abilities and a results-oriented mindset.