AutoRABIT - Specialist - Marketing Operations

- We are seeking a skilled and experienced Marketing Operations Specialist to join our team.

- This role is pivotal in bridging the gap between marketing and sales, ensuring seamless lead management, campaign tracking, and marketing attribution.

- If you have a knack for working with marketing technologies, are proficient in WordPress and HTML, and thrive in a fast-paced software company environment, we'd love to hear from you!

Roles & Responsibilities

- Lead Management: Ensure all leads from marketing campaigns are accurately captured and routed in Salesforce for the sales team

- Marketing Attribution Reporting: Build and maintain comprehensive marketing attribution models to measure the performance and ROI of campaigns

- Campaign Tracking: Set up and monitor campaign tracking systems to ensure accurate reporting and attribution across all marketing channels

- Website Management: Perform updates and maintenance on the company's WordPress website

- Tech Stack Integration: Work with Pardot, Salesforce, Qualified, and Clari to ensure seamless integration and functionality across marketing tools

- Data Management: Maintain data hygiene and optimize the flow of information between marketing and sales platforms

Required Skills And Experience:

- Technical Expertise: Proficiency in HTML, WordPress, and marketing automation tools like Pardot is a must

- Salesforce Knowledge: Strong understanding of Salesforce, particularly lead management and campaign integration

- Experience: At least 5 years of experience in marketing operations, ideally within the software industry