AuthBridge - Manager - Product Marketing - IIM/ISB/MDI/FMS

Roles and Responsibilities :

- Responsible for Product Marketing

- Provide our sales force with the information it requires to advance product sales and be the champion for new product innovations.

- Deep focus on Market understanding, customer empathy and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players.

- Develop product messaging that differentiates new products and services from others in the market through surveys, Client interviews and benchmarking.

- Create Pitch decks, training materials and sales programs to consistently generate new, high-quality leads

- Design and lead the overall GTM strategy

- Work closely with product management team to expand the existing products along with developing and launching new products

- Has experience in a Strategy or Product Marketing role in a SAAS product or E-commerce or Big 4 Strategy Consulting

- Experience in Secondary Research & Documentation

- Has worked on diverse business assignments across industries and has handled Client facing roles

Desired Candidate Profile :

- MBA from tier 1 institutes (IIMs/ ISB, etc.)

- Self-starter who can identify and prioritise opportunities to focus on - You are willing to roll up your sleeves and go deep into the assigned problem.

- Experience in constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing etc.

- Strong communication skills - you are able to articulate complex concepts in a simple way