Auro Realty - Assistant Manager - Brand Communications

Brief Role and Key Deliverable:

- End to End Marketing & Communication Planning

- Execution of all ATL - Digital- BTL-Events mediums like print, OOH, Radio, Digital, Events processes

- Agency Coordination for Campaign Ideations & Executions across platforms.

- Collaterals Development in coordination with the agency and internal stakeholders

- Media & Budget Planning, Monitoring & Optimization along with Cost Benefit Analysis

- High on energy with quick turnaround time for new product launch & campaigns

- Increase Corporate Brand value of Group in the market

- Leverage the Corporate Brand in-order to increase profitability of ongoing Projects / Investments

- Ensure optimum selection of Media Mix for Effective brand related Publicity and Advertisement [ATL, BTL, Online / Digital Marketing ]

- Prepare annual branding and communication budget and costs framework in line with the corporate goals

- Design and implement Event & Promotion Campaigns

- Develop a credible brand image in the mind of the customer

- Develop various channels to reach the targeted customer segment

- Develop and deliver corporate brand related communication for internal and external stakeholders.

- Develop brand related advertisement and communication merchandise for use by internal customers

Good to have Skills Set:

- Media presence & Corporate Brand valuation

- Cost of Marketing and Branding interventions

- Adherence to marketing and branding budget

- Strategic tie-ups and preferred partner status with banks and financial institutions

- Customer Satisfaction Index

- Brand recall within the target segment

- Established Corporate Branding & Communication Processes