What are we looking in you: 1. Keen interest in understanding and analyzing consumer behavior. 2. Excited about keeping track of the pulse on social media and interpreting it for digital communications to drive engagement powered conversions. 3. Knack for breaking out of conventional ideas 4. Eat Pray Love Data-driven tactics What will you learn: 1. Develop state-of-the-art marketing strategies across digital platforms with a focus on business impact. 2. Use demographical, behavioral & transactional Segmentation to identify customer cohorts/segments. 3. Art of re-interpreting communications on digital channels for higher business conversions. 4. Manage End-to-End Customer Lifecycle and build strategies to drive customer acquisition, engagement, activation & loyalty. 5. Collaborate effectively with cross-functional (Branch Sales, Video Bankers, Products), and external partners (Agencies, Affiliates, Partners etc) to deliver results 6. Understand the Technical aspects of Marketing Automation, Email Marketing & Improve efficacy of MarTech Stack through various use case implementation. 7. Build long-term relations with merchants to drive offers & privileges for customers

Mumbai

AU Small Finance Bank -  Management Associate - Digital Marketing 

Job Description for AU Small Finance Bank -  Management Associate - Digital Marketing  in AU Small Finance Bank Ltd in  Mumbai for (0-1) years of experience. Apply Now!