AU Small Finance Bank - Lead - Digital Bank Products

The lead for digital bank products will be expected to design and deliver the product strategy for the digital bank. The role envisages thorough research of domestic and global digital financial products to identify key opportunities for the Bank keeping the domestic market and the target consumer in mind. The person will have to collaborate effectively with the Product heads for both Assets and Liabilities to create the digital products. The individual should be passionate about creating intuitive and frictionless product journey. The person should be open to exploring new platforms and innovations to create journeys that appeal to the Bank's target audience to minimize consumer inertia

Functional Competencies:

Demonstrated capability in setting up new product, systems and platforms for digital business

Should have lead projects around product ideation, feasibility analysis, developed and launch

Demonstrated capability of managing a digital product

Strong understanding of technology, experience in coding will be an advantage

Should be able to work both sides - as a provider of IT services and talk their language and at the same time that of

a customer evangelist and ardent advocate of intuitive customer journeys

Extremely strong understanding of UI and UX, should have created digital assets where these skills were demonstrated

Proven track record on development of new product propositions and associated business case in financial Services-

Experience with digital marketing tactics and tools

Financial Responsibilities:

Delivery of digital banking P&L

Ensure delivery of product line wise revenues

Delinquencies for digital asset products to be under target thresholds

Enable more effective utilization of resources by increasing adoption of digital assets

Non Financial Responsibilities:

Define the digital banking strategy and vision for online servicing for the banking business- providing an annual roadmap

Responsible for design and implementation of the digital transformation program

Develop and implement a consistent user experience across all CFG online and mobile properties

Design, develop and execute online digital banking products across assets and liabilities with customer journeys that resonate with the unique target customer group of the Bank

Leads and delivers a comprehensive digital servicing strategy which will increase online usage and functionality leading to significant improvements in customer satisfaction and brand advocacy-

Build strong partnerships with the external digital and fintech ecosystem

Oversees initiatives to streamline sales, onboarding, and servicing digital processes and reduce associated product costs to attain operational efficiency.

Tireless watchdog for industry trends and changes in customer preferences-

Build highly effective, highly motivated team of colleagues and partners

Compliance & Risk Responsibilities :

Ensure compliance with all regulatory provisions and guidelines

Infosec certification for all digital properties and processes

Strong credit orientation for all asset products,