AU Small Finance Bank - Campaign Manager - Customer Engagement & Cross-Sell

Campaign Manager - Customer Engagement & Cross-Sell

Responsibilities:

1. Develop and Execute Campaigns: Plan, execute, and oversee integrated marketing campaigns from concept to completion, ensuring they align with company goals and target audience.

2. Strategy and Planning: Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and budget allocation. Create detailed campaign timelines and project plans.

3. Content Creation: Work closely with the creative team to develop engaging and persuasive campaign content for respective channels

4. Data Analysis: Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize campaigns for better results. Use data-driven insights to make informed decisions.

5. Budget Management: Manage campaign budgets, ensuring optimal allocation and cost-effective strategies to achieve desired outcomes.

6. Stakeholder Communication: Maintain clear and consistent communication with internal stakeholders, and partners to ensure alignment and successful campaign execution.

7. Market Research: Stay up-to-date with industry trends, competitor activities, and emerging technologies to ensure campaigns remain innovative and relevant.

Requirements:

- Masters degree in Marketing or a related field.

- Proven track record of successfully conceptualizing, executing, and optimizing marketing campaigns.

- Strong project management skills with the ability to manage multiple projects simultaneously.

- Proficiency in using marketing tools and platforms

- Excellent communication and interpersonal skills.

- Data-driven mindset with the ability to analyze and interpret campaign performance metrics.

- Creative thinking and problem-solving abilities.

- Ability to work well under pressure and meet deadlines.