AU Small Finance Bank - Campaign Manager

Key Responsibilities :

- Create and implement a campaign management process with focus on strong governance and robust feedback loop to the analytics teams

- Work with business verticals and functions to explain the campaign, plan the execution and monitor performance

- Ensure feedback on campaign performance and response rate is routed back to the analytics teams for model improvement

- Develop and maintain excellent working relationship with various business stakeholders to ensure seamless execution of campaigns

- Identify opportunities to enhance business performance using analytical approach