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Astroyogi - Manager - Search Engine Optimization

6 - 12 Years.Gurgaon/Gurugram
Posted 2 weeks ago
Posted 2 weeks ago

Astroyogi (Netway India Pvt Ltd) began its journey with content publishing in 2001 with a portfolio in 11 languages partnering with the telecom industry and powering international web publishers like Yahoo, MSN and Daily Hunt to name a few and then moved into consumer technologies in 2015 to become India's largest "consult-on-demand" delivery platform.

We have made our mark in 200 + cities within India, and 45 countries across the globe and our team of esoteric experts who are delivering their best to offer unparalleled quality, convenience and choice to our consumers. With over 1000 + expert partners, our growth journey continues. All this is possible due to an incredibly motivated and driven team who run the show.


Responsibilities :


- Opportunity Sizing: Perform detailed keyword research on the websites by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the websites.


- Goal Delivery: Monitor daily performance metrics to understand SEO strategy performance. Lead the SEO goal achievement plan as a part of project teams


- Technical Analysis: Lead comprehensive technical site audits on desktop & mobile device to identify gaps like page indexing, text to HTML ratio, broken links, etc.


- On Page Optimization: Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, content, schema & etc. and provide recommendations based on SEO best practices for optimization.


- Off page: Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.


- SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights over Weekly, Monthly, Quarterly and Yearly touch points.


- Experience in App Store Optimization (ASO): Proven ability to optimize app store listings (Google Play, Apple App Store) to improve app visibility, keyword ranking, downloads, and overall performance. Expertise in analyzing metrics, conducting keyword research, and leveraging ASO tools to drive organic growth and enhance user acquisition

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Posted By

190

JOB VIEWS

68

APPLICATIONS

0

RECRUITER ACTIONS

See how you stand against competition

Pro

View Insights

Job Code

1539825

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