Posted By
Posted in
Sales & Marketing
Job Code
185915
- Project Management
- Own the Brand Planning Process
- Development and Incubation of new launch plans
- Marketing Capability Advancement
Post Graduate qualification in Management from a premier management institute
- Self motivated and drive is critical to the role.
- Demonstrated skill sets in project management
- Demonstrated experience in brand launches and life cycle management
Experience: 4 to 6 years of working in Pharma Industry in Brand Management / Strategic Marketing Role
- Driving Corporate Project Management
- Partnering for new launch strategy and defining marketing plan for same
- Improvise and drive Brand Planning Process with focus on Strategic Direction on Product Portfolio
- Drive Strategic Marketing initiatives, including capability enhancement for better outcome
- Manage the Market Research and Drive External insights from Market Research / Environment Scan
- Driving Corporate Project Management - Support the Managing Director and Director Strategy in driving Corporate Projects
- Own the Country Scorecard and provide quarterly tracking and update on the same
- Enable Corporate Decision making through data analytics support
- Adherence on the Project Implementation timelines
- Driving Corporate Decision making based on quantitative and qualitative analysis
- Partnering for new launch strategy and defining marketing plan for same - Own the brand marketing planning process and define the marketing plan for the pre-launch and launch process.
- Participate in the strategic planning and business review process and contribute towards marketing planning and execution
- Define the KPI frameworks for new launches to evaluate progress and consider course corrections, where required.
- Ownership on the Marketing Plans and KPI framework around the same.
- Own the Key Specialists of importance for new launches and drive the adoption through a structured engagement process
- Deliver the Brand Launch plan strategy definition and detailed marketing plan during pre-launch and launch.
- Improvise and drive Brand Planning Process with focus on Strategic Direction on Product Portfolio
- Define the templates for the brand planning process. Run the process in the Company
- Define the marketing brand plan review templates for quarterly business reviews
- Own the review process and provide inputs for execution excellence
- Central Coordination point for Umbrella branding initiatives like AZ Diabetes - Adherence to timelines for Brand Plan process.
- Defining the KPIs and monitoring of the same. Drive insights in execution through analytics on marketing execution.
- Quarterly Business Review Template definition and process management.
- Coordination for necessary approvals for enabling execution.
- Share of activity execution under the Umbrella branding.
- Drive Strategic Marketing initiatives, including capability enhancement for better outcome
- Drive development of analytical framework for forecasting of mature brands, new launch projections
- Develop insights on the execution through marketing and sales inputs and sales output analytics.
- Local Champion for the marketing capability enhancement initiatives driven by global and local teams - Timely delivery of new launch plans, including forecasting of sales during the initial years
- Embedding analytics into Brand Planning and Execution monitoring process.
- Delivery of marketing capability enhancement related workshops and initiatives
- Manage the Market Research and Drive External insights from Market Research / Environment Scan - Lead the market research strategy for AstraZeneca
- Centralize all external insight generation procedures
- Drive insights through analysis of databases and external reports / internal data to drive improvement in performance
- Management of Agency relationships - Deliver the Market Research framework within defined budgets
- Demonstrated improvement in execution through insights from the external scan.
- Planned framework for key brands on market research inputs
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Posted By
Posted in
Sales & Marketing
Job Code
185915