Astaguru Auction House - Assistant Vice President - Public Relations

Assistant Vice President - Public Relations

Responsibilities:

- Develop and Implement PR Strategies: Create and execute comprehensive PR strategies to enhance AstaGuru's brand image and reputation. Collaborate with the marketing team to align PR efforts with overall marketing goals.

- Media Relations: Cultivate and maintain relationships with key journalists, editors, and influencers in the art and luxury sectors. Proactively pitch stories and secure media coverage in top-tier publications, both online and offline.

- Content Creation: Develop compelling press releases, articles, and other written materials to effectively communicate AstaGuru's key messages. Oversee the creation of engaging and shareable content for various platforms.

- Event Coverage: Plan and execute successful PR for events, including exhibitions, and other relevant activities. Coordinate media attendance and coverage for events.

- Crisis Management: Develop and implement crisis communication plans to effectively handle any potential PR challenges. Act as a spokesperson for the company in times of crisis.

- Brand Positioning: Work closely with senior management to define and refine AstaGuru's brand positioning in the market. Ensure consistency in messaging across all communication channels.