Associate VP - Product Management - Online/Internet

About Client:

Client is a product based company that develops scientific assessment tools and prediction algorithms for the purpose of human capital evaluation. Client products enable a match between applicants and jobs through a detailed assessment of their capabilities and skills. Our assessment product and proprietary predictive matching algorithms heavily use learning techniques combined with various computer science areas such as speech recognition, program analysis and linguistics. Our products are as varied as assessment of speech, personality, language skills to prediction of performance, attrition, promotion and career success.

Client is a global leader in assessments and certifications with presence in India,- US, Middle East, Africa and South Asia- . Started 7 years back by alumni of MIT, HBS and IIT, Client has established itself as a global thought leader in employ-ability assessments.

Client was selected by Business Week as one of the - World's Top 25, Most Intriguing Start-ups for 2009-

Position: Associate VP - Product Management

Job Location: Gurgaon

Salary: Best in the industry (No bar for exceptional candidates)

Experience: 1 to 5 Years

Education:

- Either the candidate is from top 10 b-schools or from a good product based/ecomm company!!

- MBA is mandatory

Required Skills:

- Experience and passion to create consumer facing applications with a strong understanding of usability

- 2+ years of experience in Product management

- Experience developing web and mobile consumer facing apps

- Understanding of technology stacks (HTML, CSS, Js, LAMP, etc)

- Experience and passion to create consumer facing applications with a strong understanding of usability

Roles:

- Manage the technical product design from idea to product launch of Web and Mobile application

- Outline detailed specifications that can be given to our high-octane development team to build.

- Gather, document and establish business requirements

- Analyse data of our past customers to understand their purchase decisions

- Work closely with executives in marketing, IT, development, finance and sales to understand business requirements

- Analyse differentiation in competitor offerings

- Drive product roadmap

- Develop product positioning and messaging that differentiates your products in the market

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Define segmentation, scenarios, buyer personas and value proposition and use that to build positioning, targeting, pricing and messaging

- Create and execute successful outbound marketing campaigns to generate leads and improve online sales

- Create content to support all of the above including whitepapers, presentations, guides, product videos, customer success stories, blog posts, ebooks, infographics, webinars, banners, flyers, and more

- Optimize non-paid acquisition costs and life-time value through strategy, tactics and "growth hacks"

- Always validate your hypotheses through customer insights, data analysis and testing

Ankita Patel
HORIZONTAL INDIA Pvt Ltd.