Associate VP - Product Management - B2C Online/Mobile Product - IIM/ISB/XLRI

Prefer Candidates who can join immediately & from Top B Schools.

Our Client is a is a global leader in assessments and certifications with presence in India, US, Middle East, Africa and South Asia.

What will you be doing :

- Manage the technical product design from idea to product launch of Web and Mobile application

- Outline detailed specifications that can be given to our high-octane development team to build.

- Gather, document and establish business requirements

- Analyse data of our past customers to understand their purchase decisions

- Work closely with executives in marketing, IT, development, finance and sales to understand business requirements

- Analyse differentiation in competitor offerings

- Drive product roadmap

- Develop product positioning and messaging that differentiates your products in the market

- Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition

- Demand generation develop the strategy and manage the marketing programs that drive demand for your products

- Define segmentation, scenarios, buyer personas and value proposition and use that to build positioning, targeting, pricing and messaging

- Create and execute successful outbound marketing campaigns to generate leads and improve online sales

- Create content to support all of the above including whitepapers, presentations, guides, product videos, customer success stories, blog posts, ebooks, infographics, webinars, banners, flyers, and more

- Optimize non-paid acquisition costs and life-time value through strategy, tactics and "growth hacks"

- Always validate your hypotheses through customer insights, data analysis and testing

What You Need for this Position :

- Experience and passion to create consumer facing applications with a strong understanding of usability

- 2+ years of experience in Product management

- Experience developing web and mobile consumer facing apps

- Understanding of technology stacks (HTML, CSS, Js, LAMP, etc)

- Experience and passion to create consumer facing applications with a strong understanding of usability

Either the candidate is from top 10 b-schools or from a good product based/eCommerce company!!

- MBA is mandatory

If interested, please share updated resume along with details mentioned below,

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