Associate VP - Product Management - B2C Online/Mobile Product

Associate VP - Product Management for a global B2C online/mobile product

What will you be doing :

- Manage the technical product design from idea to product launch of Web and Mobile application

- Outline detailed specifications that can be given to our high-octane development team to build.

- Gather, document and establish business requirements.

- Analyse data of our past customers to understand their purchase decisions

- Work closely with executives in marketing, IT, development, finance and sales to understand business requirements

- Analyse differentiation in competitor offerings

- Drive product road map

- Develop product positioning and messaging that differentiates your products in the market

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Define segmentation, scenarios, buyer personas and value proposition and use that to build positioning, targeting, pricing and messaging

- Create and execute successful outbound marketing campaigns to generate leads and improve online sales

- Create content to support all of the above including whitepapers, presentations, guides, product videos, customer success stories, blog posts, e books, info graphics, webinars, banners, flyers, and more

- Optimize non-paid acquisition costs and life-time value through strategy, tactics and "growth hacks"

- Always validate your hypotheses through customer insights, data analysis and testing

What You Need for this Position :

- Experience and passion to create consumer facing applications with a strong understanding of usability

- 2+ years of experience in Product management

Monika Sinha
Sr. Hr Executive
White Crow Consulting
9999609553