Associate Vice President - Marketing Analytics - IIT/IIM/ISB/NIT/XLRI

As an experienced Econometrics Lead, you'll have a track record of:

- Being outcome and impact driven, with a relentless focus on commercial and customer outcomes over outputs

- Deep understanding of using data and insights to drive commercial outcomes

- Experience of campaign management and tracking across the full media mix

- Reporting and analysing marketing effectiveness

- Developing and maintain econometric models to support the delivery of effective marketing campaigns

And you'll have clear examples of:

- Working with colleagues and partners to achieve brilliant outcomes in a matrix organisation

- Customer-led thinking & creativity - passionate about the customer and meeting their needs

- Understanding the complexities of operating in a regulated environment

- Getting things done - "can do" attitude is a must

- Strong attention to detail and enthusiasm for quality and consistency

Education and Certifications required to perform the role

- Identify the level of education or certifications necessary to perform the role effectively (e.g., level and subject of university degree, technical certification, project management certification).

- Degree level, ideally in a Maths, Science or Economics

Key Competencies/Core Capabilities required to perform the role

- Describe key behavioural competencies and core capabilities necessary to perform the role effectively (e.g., teamwork, customer focused, working with ambiguity, agility, planning).

- Customer focus and obsession

- Path clearing leadership

- Brutal prioritisation

- Commercially astute

- Instigates change

- Leads with empathy

- Collaborates across boundaries

- Agile thinker

- Resilience

- Positive disruptor

- Sets strategic direction